Belcham
Front-End Web Development
UX Design
An independent, not-for-profit organization with headquarters in New York City, BelCham seeks to promote bilateral business relations between the United States and Belgium, unleash Belgian entrepreneurship, and connect like-minded professionals.
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The Challenge
Belcham provides many types of services to many Belgian individuals and organizations in the US, with a focus on New York City. The goal was to be able to customize the website based on user type.
The Research
Research determined there were 6 major users types (Student, Young Professional, Professional, Startup, Scaleup, Corporation) needing information and services from Belcham. It was determined that the differences in processes and information varied greatly by user type (with the exception of organization membership).
The Solution
Information was displayed using CSS3 content switchers, allowing filtered information relevant to the user, while still ensuring that general information was displayed.
