Pinky's Westside Grill

Front-End Web Development

Wordpress

eCommerce

This “funky but fantastic” Wesley Heights joint grills up “old-fashioned American comfort food” like burgers, hot dogs and sandwiches, including many with “innovative flavor combos”, like the Ding Dong style burger (crunchy peanut butter, honey-cilantro slaw, Sriracha).

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The Challenge

Pinky's Westside Grill gained national notoriety when they were featured on an episode of Food Network's Diner's, Drive-Ins, and Dives. Owner Greg Auten has earned a special distinction by being one of the only chefs to have 2 restaurants featured on the show.

As a result, interest in the unique food and merchandise grew exponentially. A scalable, easy to edit platform was needed (with some mods of course!)

The Solution

Using a customized Wordpress theme, we were able to showcase the unique restaurant artwork and unique menu items such as the White Trash Burger and while providing a secure way to shop from anywhere in the US.